Colgate Optic White |
by Dennis Pulley
I am absolutely writing this to be helpful. I think that most people value a trustworthy recommendation and also find comfort in arming oneself with information before entering a market such as this. A market with few clear winners. I’ve been buying them for 30-odd years and this is the first time I have ever felt a measure of success in the endeavor. Allow me to share;
I remember the monstrous ad campaigns of the 80’s in which Big Tooth would spend millions of dollars to introduce us to the newest weapons for our war on Cavity Creeps and gingivitis. How the technology of the bristles interact with the revolutionary angled neck to improve the overall quality of life of every American. I actually bought that one, I don’t remember the name but I have always been a sucker for leverage and as promising as it sounded, it never quite panned out. No matter the angle, I could never feel the improvement.
Last month, I caught my 13 year old cleaning his Nike’s with his little brothers’ Walt Disney brand robotic tooth sanitizer and asked my wife to grab him a new one on the way home. On second thought, grab me one, too. He likes me less than his younger sibling and I try not to wonder what he may have cleaned with mine. She shows up with Colgate Optical White. Never heard of it and it looks pretty unremarkable from where I stand but a new toothbrush is almost as cool as new underwear so I grab mine and head for the showers.
At first glance, It’s just a white toothbrush with some pretty cool racing stripes. Blue and gray. The bristles match the color scheme and have an odd configuration as there are some shorter, wider ones that are made of rubber or similar. Looks cool, there is even a tongue scrubber on the back which I like. I also noticed a big, blue bullseye or thumb pad which implies leverage. Uh-oh. Alright, this toothbrush also comes with a tube of Colgate Optic White Toothpaste which is just another “whitening” toothpaste on a crowded shelf. It also has a pen. Yes. A pen of whitener that actually stores in the oversized handle of the toothbrush itself. Gimmicky but still, pretty slick. I like it, so far and in 10 more minutes, I’ll love it.
At first glance, It’s just a white toothbrush with some pretty cool racing stripes. Blue and gray. The bristles match the color scheme and have an odd configuration as there are some shorter, wider ones that are made of rubber or similar. Looks cool, there is even a tongue scrubber on the back which I like. I also noticed a big, blue bullseye or thumb pad which implies leverage. Uh-oh. Alright, this toothbrush also comes with a tube of Colgate Optic White Toothpaste which is just another “whitening” toothpaste on a crowded shelf. It also has a pen. Yes. A pen of whitener that actually stores in the oversized handle of the toothbrush itself. Gimmicky but still, pretty slick. I like it, so far and in 10 more minutes, I’ll love it.
I hope you find the 4 hours I spent on this to be worthwhile. A public service of sorts. Who reviews toothbrushes and other mundania? This guy.
Dennis Pulley
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